-: My name is Geoff Collins.
I am a financial advisor with The Murchison Group.
I had known about Reid long before
we were even working under the same corporate umbrella.
And just hearing the amount of respect
that the community and the people that I knew
in the community that knew him, it was confirmation
because the things that he said and did were all of the
all the things that I'd heard about him, you know,
the charitable giving, the time that he spends,
habitat, the times that he spent, you know
developing relationships with his clients
and the integrity that he applies to all of those.
It was just, it was confirmation just
when we finally got a chance to meet.
It seems in this business
that a lot of advisors are on their own.
And not only that, but they're competitive,
even with coworkers.
And because we don't focus on the revenue,
we don't focus on the numbers, we focus on the relationship.
We know that if we help another advisor
or if we are available to another advisor
then it's just that much,
that much closer to achieving the goal for the client.
So I think it's pretty uncommon
in this business to have this much
of a cohesive work environment between advisors.
Engineering background comes from a love of numbers
and just the love of analyzing and problem solving.
It gave me an ability to truly analyze problems, situations,
and come up with solutions.
We are always looking long term
so when we say we're gonna help them save
for college or save for retirement,
we're gonna make the best long term decision.
So when they do actually call you
and tell you that they in fact, are retiring
and they're super excited about their retirement
not only that, but they're going to be okay financially.
Or when a client calls and says
I just wrote my last tuition check
that we worked 18 years on saving, and I just
wrote the last tuition check, and we don't have any debt.
It can be an emotional time, not just for the clients,
but for us too, because it's joy
that we both have at the same, it's simultaneous joy.
We are enjoying the same thing that we planned for
at the same time for different reasons.
I guess more importantly
because we have such good relationships with our clients,
we know that volatility matters to them.
Regardless of how long a view we have in the planning
there's still emotion tied to the volatility
and we don't want to discount that with our clients.
And so when we advise clients in volatile times
it's really just assuring them that
because we've made decisions prior to the volatility
in the market based on long-term planning, that we can,
we can ride out the storms together and know
that we're in it for the long run and we're in it together.